· 4 min read
CAN-SPAM Checklist for B2B Cold Email
A plain checklist of the CAN-SPAM rules for business cold email in the United States: what to put in every message and what to do when someone opts out.
complianceCAN-SPAMcold email
Blog
Notes from the Outbox
Notes on finding local businesses, writing a first message and sending only what you approve, from the people who build AyePin.
· 4 min read
Cold Email Template for Local Business Owners
Three plain cold email templates for local business owners, with subject lines, what to put in the first sentence, and what to leave out.
cold emailtemplatesoutreach
· 4 min read
How to Find Local Businesses Without a Website
A step-by-step way to find local businesses that have no website, check that the gap is real, and decide which ones are worth a message.
lead findingweb designlocal businesses
· 4 min read
Google Maps vs Bing Maps vs Apple Maps for Local Leads
What each of the three map services is like as a source of local business leads: how much each returns, how their ratings differ, and how to combine them.
lead sourcesGoogle MapsBing MapsApple Maps
· 3 min read
How to Check a Business Email Address Before You Send
What a free check can and cannot tell you about a business email address, how to avoid guessing, and how to keep bounces low.
emaildeliverabilitydata quality
· 3 min read
How to Follow Up on a Cold Email Without Being Annoying
How many follow-ups to send, how long to wait, what each one should say, and when to stop. With short examples you can adapt.
follow-upcold emailoutreach